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Tuesday, February 15, 2011

Facebook for Higher Education - How it Works #UCDavis #CSUS

Facebook for Higher Education - How it Works

Engage. Predict. Enroll. Retain.

Schools App is a third-party Facebook application created by Inigral that will allow you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can't.

How it's different

Facebook Pages are built for mass communication, not real engagement. Think of them kind of like a modern day mailing list. Facebook Groups are a little better but aren't built for larger audiences, like your incoming class.

Schools App is the only tool specifically designed to engage your current and future students in a dialogue and create a community before they ever set foot on campus.

The results: When our clients compared our application with their existing Facebook Groups and Pages, they saw are three times the number of members and seven times the activity in Schools on Facebook.

Facebook for Higher Education - interact with your school's brand in Facebook