SAT prep company stops claiming 255-point boost

NEW YORK—Why don't most students' SAT scores dramatically improve the more times they take the test?
A. They don't study hard enough.
B. Their parents don't enroll them in fancy test-prep classes.
C. Most kids who take the SAT twice simply do not see large improvements in their scores.
The correct answer is C, according to the College Board, the nonprofit organization that administers the SATs. And here's the latest development in the debate over whether kids can dramatically improve their scores: The Princeton Review company no longer claims that its "Ultimate Classroom" SAT test-preparation course can boost SAT scores by 255 points.
The National Advertising Division of the Council of Better Business Bureaus, which examines accuracy in advertising, announced May 12 that The Princeton Review would "voluntarily discontinue certain advertising claims . following a challenge by Kaplan, Inc., a competing test-preparation service."
High school students and their parents are often bombarded with SAT test-prep