In an effort to raise revenue and reverse a trend of declining enrollment, the Palos Verdes Peninsula school district has begun aggressively marketing a policy allowing parents who work on The Hill to send their children to the area's high-achieving campuses.

Those who are employed at least 15 hours per week within the district's boundaries can apply for a transfer permit for their child.

District officials have in recent weeks reached out to the four local city councils, the chamber of commerce, private preschools, golf courses, and Terranea Resort, which opened nearly a year ago and is expected to provide the bulk of the new students, said assistant superintendent Susan Liberati.

"We're just trying to make sure everyone is aware of the opportunities in the district," Liberati said.

A flier being distributed highlights the Palos Verdes Peninsula Unified School District's high test scores, college acceptance rates and all 16 Peninsula schools' placement in the top tenth of campuses statewide on the just-released Academic Performance Index rankings.

About 200 new students are expected to enroll in the 12,000-student district through parent employment permits next year, Liberati said, calling the expected increase "small."

The permit policy - which has been promoted in past years when the district experienced declining enrollment - was renewed in February, when the