Charter Schools Don’t Need An Ad Campaign; They Need Regulation
This time of year, while classroom teachers and administrators in public schools are busy welcoming students back to a new school year and figuring out how they’re going to cope withdevastating financial constraints, advocates in the charter schools industry are propping up their image with an extensive new public relations campaign called “Truth About Charters.”
That contrast alone pretty much tells you everything you need to know about where we are in the nation’s parallel education narratives, in which a gritty documentary competes with what is essentially an advertising campaign for a shiny, new product.
There are good reasons for charter schools advocates to feel they need an ad campaign. Recent polling results from the annual PDK/Gallup Poll of the Public’s Attitudes Towards the Public Schools show that Americans generally have favorable opinions about charter schools but don’t really know very much about them.
That situation is eerily similar to what has befallen another education policy favored by influential private interests and federal and state authorities: the Common Core.
Last year’s PDK/Gallup survey found that the Common Core was pretty much a mystery to most Americans, although public support for national standards was high. However, as new standards rolled out, and people became more knowledgeable about them and all they entail, opinion gradually changed. According to this year’s survey, over 80 percent of Americans have heard about the Common Core – 47 percent indicating they have heard a great deal or a fair amount. And most Americans, 60 percent, now oppose them.
A similar evolution may be occurring with charter schools. Because only about 6 percent of school children are enrolled in charters, the vast majority of Americans have had virtually no actual experiences with these schools. But in communities where charters are more prevalent, public opinion is more starkly divided. In school systems such as Philadelphia, Bridgeport,Pittsburgh, and Chicago, where charter schools are major providers, parents and local officials have increasingly opposed charter takeovers of their neighborhood schools.
Probably even more concerning to charter school advocates is the news that the credit rating agency Standards & Poor’s recently downrated the nation’s charter sector to a “negative” outlook.
What are the concerns? Apparently while charter advocates have their version of “truth,” another version of the truth has been playing out in communities around the country.
“A Racket”
A recent article in the online news outlet The Progressive reported, “There’s been a flood of local news stories in recent months about FBI raids on charter schools all over the country. From Pittsburgh to Baton Rouge, from Hartford to Cincinnati to Albuquerque, FBI agents have been busting into schools, carting off documents, and making arrests leading to high-profile Charter Schools Don’t Need An Ad Campaign; They Need Regulation:
