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Monday, March 17, 2014

CURMUDGUCATION: Another Style of CCSS Profiteering

CURMUDGUCATION: Another Style of CCSS Profiteering:



Another Style of CCSS Profiteering



Common Core profiteers are becoming wise to the ways of the interwebs.

There at the top of my search results was a paid ad-- in large letters "Blame Common Core" with the link to the blamecommoncore.com website and the single line of copy "What's wrong with Common Core? Is it as bad as you have heard?"

Interesting point #1. My google search terms were "common core standards." Nothing negative. Just a search based on those three terms. Yet this ad was primed to attract my attention by playing to my imagined dislike and distrust of the CCSS. Even the website name and address is set to appeal to CCSS non-fans. This tells me that even the market knows that the prevailing winds are not blowing in a CCSSesterly direction.

So where does blamecommoncore.com take us? Well, it's not a place that wants to blame the Core for much of anything.

The site is actually entitled "Blame Common Core? Common Sense for the Common Core." And once we get past that, it's koolaid all the way. The site is basically a blog, and its articles are deeply