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Thursday, May 23, 2013

Monica Ratliff's election to L.A. school board is 'huge upset' - latimes.com

Monica Ratliff's election to L.A. school board is 'huge upset' - latimes.com:


Monica Ratliff's election to L.A. school board is 'huge upset'

The fifth-grade teacher's low-budget effort defeats Antonio Sanchez, who had $2.2 million spent on his behalf and was endorsed by the mayor's reform coalition.


Monica Ratliff’s election to L.A. school board is ‘huge upset’
Monica Ratliff, a teacher at San Pedro Elementary School, received about 52% of the vote in Tuesday's District 6 school board election. (Francine Orr / Los Angeles Times / May 22, 2013)



On its face, the election this week of a Los Angeles fifth-grade teacher to the Board of Education was a stunner. Monica Ratliff's low-budget effort included her boyfriend, a film school instructor, as her campaign manager. She had no paid staff and no meaningful help from her own politically active teachers union.
Her strategy to achieve some name recognition was to mail out refrigerator magnets, which cost $5,000 in scarce campaign funds. Ten to 20 faithful volunteers knocked on doors every weekend.
Her election night party? She jammed some 10 people into her one-bedroom apartment and then shooed them out at 11 p.m. — before the results were in — because she had to get up early to teach on Wednesday.
Her opponent, Antonio Sanchez, meanwhile, had more than $2.2 million spent on his behalf and an aggressive ground campaign of union volunteers and paid canvassers. He was endorsed by Mayor Antonio Villaraigosa's Coalition for School Reform, which received major donations from New York Mayor Michael Bloomberg and L.A. philanthropist Eli Broad, among others.
Political observers shook their heads Wednesday as they