Framing the School Technology Dream
I wrote the following commentary for Education Week. It appeared on April 17, 2013. The printed ads appear in a slideshow. See below.
For more than a century, educational technology ads have glistened with hope. Newly invented devices from the typewriter to film projectors, from the overhead projector to instructional television, from the Apple IIe to the iPad, have painted pictures of engaged students who will learn more, faster, and better. They have pictured teachers using new technologies to teach effectively. Of course, it is the nature of advertising to promise a rosier future, appealing to what policymakers, administrators, and, yes, parents yearn for … a better, easier, and even enjoyable way for teachers and students to teach and learn. And that is what these ads do. They assure readers that both teachers and students will be better off using these machines.
Take the Royal Portable typewriter ad from over a half-century ago that shows a joyful teenager looking at a
For more than a century, educational technology ads have glistened with hope. Newly invented devices from the typewriter to film projectors, from the overhead projector to instructional television, from the Apple IIe to the iPad, have painted pictures of engaged students who will learn more, faster, and better. They have pictured teachers using new technologies to teach effectively. Of course, it is the nature of advertising to promise a rosier future, appealing to what policymakers, administrators, and, yes, parents yearn for … a better, easier, and even enjoyable way for teachers and students to teach and learn. And that is what these ads do. They assure readers that both teachers and students will be better off using these machines.
Take the Royal Portable typewriter ad from over a half-century ago that shows a joyful teenager looking at a
