Because iPads Can’t Read Themselves
Excerpt:
More importantly, if a portable reading device is more intuitive and more interactive, doesn’t that (at least minimally) connect the reader with the text? People still want to read, but no matter what the medium. Much of it is a matter of relevance and engagement. Conde Nast, for instance, made an excellent move recently by developing app versions of their magazines. Wired Magazine particularly functions MUCH better under the iPad than the print version. Computers lend
