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Monday, June 13, 2011

Shanker Blog » Middle Class Overvalues

Shanker Blog » Middle Class Overvalues

Middle Class Overvalues

It is a staple of American politics that elected officials routinely frame their appeals to the “middle class.” The idea is simple: Since the vast majority of Americans consider themselves members of the middle class, it makes sense to use this label as shorthand for “people like you.” The practice of people locating themselveswithin a class structure – rather than being “assigned” to classes based on particular characteristics, such as income or occupation – is often called “subjective class identification.”

Now, I don’t know whether the daily use of the “middle class” appeal is smart politics (I assume it has been poll-tested and focus-grouped ad nauseum). But I can say that the underlying assumption – that virtually all Americans identify subjectively as middle class – is not correct. Or, more accurately, it depends on how you ask the question.

If you give people a three-category class structure (upper, middle, lower) in which they must place themselves, a