New Insight on Marketing Public Schools | LFA: Join The Conversation - Public School Insights

New Insight on Marketing Public Schools | LFA: Join The Conversation - Public School Insights:

New Insight on Marketing Public Schools

By National School Public Relations Association on October 23, 2013

By Rich Bagin, APR, Executive Director, National School Public Relations Association (NSPRA)
Thanks to a tip by NSPRA President Nora Carr, APR, we are sharing just a glimpse of a study completed about North Carolina’s registered voters. The study was intended to help leaders get a better grasp of effective marketing messages about public education in North Carolina. My bet is that these findings will also ring true for many other regions of our country as well.
The Z. Smith Reynolds Foundation commissioned the study, and Neimand Collaborative’s Artemis Strategy Group conducted it in February 2013. 
Most of us in education use the “greater good” pitch to prove the social value of public education in our communities. Educators normally agree that the societal outcome of public education is the key card to play when we talk about the value of public education. And, for that matter, it is most likely why many of us decided to become educators. Sure, helping students achieve daily and charting their growth has always been the prime reason for becoming an educator. But a close second was the realization that our collective work strengthened our communities and that our country’s f