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Saturday, September 17, 2011

School district uses Race to the Top money for public relations - The Answer Sheet - The Washington Post

School district uses Race to the Top money for public relations - The Answer Sheet - The Washington Post:

School district uses Race to the Top money for public relations

A school district that is a finalist for the soon-to-be announced $1 million 2011 Broad Prize for Urban Education is embarking on a public relations effort — funded with U.S. government and Gates Foundation money — to end public opposition to its school reform program, which includes a slew of new standardized tests.

The Charlotte-Mecklenburg School District in North Carolina is using Race to the Top money — which wasn’t intended to fund public relations efforts — and $200,000 in Gates Foundation money for the campaign.

First reported in The Charlotte Observer, the hirings come after the