Friday, September 16, 2016

To Market, To Market – EduShyster

To Market, To Market – EduShyster:

To Market, To Market


new study finds that with the education marketplace comes a whole lot of education marketing…
dressforsuccessEduShyster: I thought I’d set the stage for our conversation by describing a great, by which I mean appalling, example of education marketing in action. Donald Trump visits a Cleveland charter school that advertises itself as *top-rated* despite getting an *F* rating from the state. And the school is operated by a deep-pocketed for-profit chain that is *on a journey towards excellence.* Thoughts?
Catherine DiMartinoIt makes me think about health care advertising. With health care you have the FDA putting certain limitations and providing some kind of oversight. Education is a public good and this is children’s learning and their future, but there’s no kind of regulation.
EduShyster: One of the points you make is that parents, and even teachers, are To Market, To Market – EduShyster:


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