"Won't Back Down" a "loss leader" for the privateers?
See Diane Ravitch’s blog today about the fact that the anti-teacher, anti-public school film “Won’t Back Down” continues to tank. The movie premiered Sept. 28, and had the worst opening of any film in thirty years opening “wide” (2500 screens), despite shameless promotion by CBS (remember their “Teachers Rock”concert show which featured the film?) and NBC’s Education Nation.
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| "Won't Back Down" revenues after 21 days |
The movie’s producer Philip Anschutz and distributor Rupert Murdoch have likely lost millions keeping this critical and financial flop in the theaters this long, helped by the fact that Anschutz also owns the Regal Cinemas theater chain, which was offering two tickets for one to see the movie. Murdoch was still buying half page ads in national papers, including the NY Times, featuring rave “reviews” of the film, that were actually drawn from Wall
