CURMUDGUCATION: Country Club Pod School

CURMUDGUCATION: Country Club Pod School

Country Club Pod School

So you run a string of private tony country clubs, offering "unique access to sports, fitness, luxury hospitality and family-friendly amenities across multiple clubs," and the pandemic has not been very helpful for your business. But you've got all this space. What can you do to get the money stream flowing again?

Open a school, of course.

Let me introduce you to the Bay Club, an organization offering 24 clubs across 9 campuses, including Portland, Marin, San Francisco, East Bay, Santa Clara, San Jose, Los Angeles, San Diego, and the Peninsula campus. They all sound pretty swanky, but as a sample, here's the Peninsula Campus description:

The Peninsula Campus is designed as an ultimate escape from the hustle and bustle of everyday life. With two premier properties and endless amenities and services, the Peninsula Campus offers a state-of-the-art tennis facility, as well as year-round fitness, aquatics, and family programming. With over thirteen acres between two Bay Club locations, there are plenty of ways for you and your family to play.

On that particular campus, you can join the Redwood Shores club at various levels of swankitude, from individual dues as low as $280/month up to $950/month (on the low end, there is also a $1,000 "initiation fee") with assorted benefits for CONTINUE READING: CURMUDGUCATION: Country Club Pod School