Schools Matter: College Board Is Selling Student Data to Selective Colleges

Schools Matter: College Board Is Selling Student Data to Selective Colleges

College Board Is Selling Student Data to Selective Colleges

As a reward for his devotion to corporate power during the creation of Common Core, David Coleman was handed the plum job as CEO for the College Board, where his work to shape college applicants in the image desired by Bill Gates could continue, unimpeded.  

Now Coleman's greed has joined forces with the greed of America's richest universities and colleges to misuse student SAT data to enrich all participating parties. For just 47 cents each (payable to the College Board), colleges and universities can buy SAT records of Ivy League aspirants and invite them to apply, whether or not the students ever had a chance in hell to get in.

More applicants to say no to makes selective colleges look even more selective, thus raising the prominence of their brand, and it gives the College Board a half-buck per head, plus all the extra dough that rolls in from kids retaking the SAT when they find out that, oh, Columbia is interested in me??

Diabolical? You bet. The Wall Street Journal has the story:

Jori Johnson took the practice SAT test as a high-school student outside Chicago. Brochures later arrived from Vanderbilt, Stanford, Northwestern and the University of Chicago.

The universities’ solicitations piqued her interest, and she eventually applied. A few months later, she was rejected by CONTINUE READING: Schools Matter: College Board Is Selling Student Data to Selective Colleges