Beware of School Voucher Doublespeak
Last week, Education Secretary Betsy DeVos delivered a much-anticipated speech about her plan to shift massive amounts of valuable taxpayer money away from public schools to pay for private school vouchers. That’s not exactly how she framed her ideas as she addressed the American Federation for Children (a pro-school privatization group chaired by DeVos until she was tapped to be Education Secretary). Instead, DeVos said the plan—details still to come—would amount to the “most ambitious expansion of school choice in our nation’s history.”
“School choice” is of course the go-to euphemism school voucher advocates use to sugarcoat a failed and unpopular idea. The general public has long been opposed to vouchers, and their academic track record is pretty grim.
Voucher devotees like DeVos know this, which is why the term “school voucher” has been ditched in favor of less offensive, appealing terms.
Take for example this line from DeVos’ speech to the AFC. Praising Indiana’s large-scale voucher program, she promised to “empower states and give leaders like Eric Holcomb the flexibility and opportunity to enhance choices Indiana provides its students.”
In that one sentence alone, DeVos offers up four favorite euphemisms used to rebrand voucher legislation: “empower,” “flexibility,” “opportunity” and, of course,
Beware of School Voucher Doublespeak: