“As the data show, in many ways, Prasek and the PJNET Team accomplished what they set out to do. Not only did they dominate the Common Core conversation on Twitter, but they also achieved their stated goal of promoting a set of “conservative topics, causes, and legislation.” What is even more intriguing is that the group is apparently unaffiliated with any registered political action committee. They are instead a homegrown grassroots social media movement intent on promoting their social and political agendas, cleverly aided by BotNets and hashtag rallies.”
That team is portrayed as a grassroots social media movement. Since the Project looked at the use of Twitter, this limited view is understandable. The team, or advocates, is more than a social media movement. Many are very involved in opposing the Common Core outside of social media. That outside social media involvement includes writing articles, writing letters to the editor, calling and working with legislators, attending school board meetings, testifying, and giving presentations.