Schooling in the Ownership Society: The language of reform. Corporate 'Collectives' for the Elite.

Schooling in the Ownership Society: The language of reform. Corporate 'Collectives' for the Elite.:

The language of reform. Corporate 'Collectives' for the Elite.

Over the years I've gotten used to the way corporate reformers appropriate the language of radical social change to give themselves a progressive facade.

Take the word, collective, for example, as in socialist collectivism, collective bargaining, collective farming, anarchist or Marxist collectives, which is usually associated with the left-wing, labor movements. In the late 60s and early 70s you also had the rise of feminist collectives and so on. In other words, grassroots organizations synonymous with social change.

Can top-down, corporate reformers now take ownership of the terminology? You bet they can.

Sign of the times... Crain's Chicago Business recently launched its CEO Collective. No, it has nothing to do with socialism, street-protest affinity groups, or going off the the country to start a commune.

Listen to the way they describe it to potential recruits, using lots of ed reform jargon.

An exclusive year-long program for Chicago CEOs and founders, Crain’s CEO Collective offers participants an opportunity to work alongside their new professional network and dive deep into their most pressing challenges – empowering them to transform their organization.

This facilitated peer-learning program will include modules on issue resolution, leadership development, strategic thinking and innovation. Plus, members will be introduced to guest speakers that will enrich, inspire and energize their journey. CEOs will also gain a renewed awareness of issues and opportunities in Chicago.

Wow, peer-coaching, professional development, innovation -- this sounds like it came directly out of the school reform movement of the 1990s.

What they don't offer in their ads, but I'm sure is included in the Collective's membership fee, are workshops of how to undermine unions and get rid of, or Schooling in the Ownership Society: The language of reform. Corporate 'Collectives' for the Elite.: