Dear Personalized Learning Salesmen: Please Join Us!
By now, most people know that the Common Core State Standards have not only been an epic failure, but that the PR machine designed to sell the standards to the public was a botched job as well.
Unfortunately, not as many folks realize that our billionaire reformers have been working equally hard to sell the public on a make-believe need for “personalized learning” (which also goes by “competency-based” or the highly deceptive term “student-centered” learning) along with the one-to-one digital devices that will make (they hope) this highly lucrative K-12 transformation possible.
Here is just a sample of what the corporate and foundation-fueled agents of the personalized learning PR machine have done over the past few years:
- Used market research techniques to create a “Core Story of Education” messaging system, complete with talking points, sample Dear Personalized Learning Salesmen: Please Join Us! – Save Maine Schools: