CURMUDGUCATION: How Is My Test PR Doing?

CURMUDGUCATION: How Is My Test PR Doing?:

How Is My Test PR Doing?

The test manufacturing industry continues to search for new and creative ways to push back against the opt out movement. Some of this propaganda is pretty pedestrian, but occasionally they come up with stuff that's very extra special. Meet the website "How is my kid doing?"

This PR initiative is being led by the Council for a Strong America, a DC-based umbrella organization composed of  "Law enforcement leaders, retired admirals and generals, business executives, pastors and other faith leaders, and athletes, coaches and sports administrators united in our mission to build a stronger nation by preparing all young people to be productive citizens." The umbrella covers five different organizations which correspond to the five groups listed above and which boast "unexpected messengers" who are "extraordinarily effective at reaching policy-makers to help win major victories for kids." The council gets its money from just 14 contributors, including two in the Over A Million club. That includes grants from Gates-- and it's the Gates Foundation alone that is thanked for funding "in part" the How Is My Kid Doing PR drive. The HIMKD list of partners includes High Achievement New York, CCSSO (co-holders of the CCSS copyright), and the National PTA.

How Is My Kid Doing is designed to be warm and fuzzy. The staff introduces itself by first names only, accompanied by friendly childhood pictures. The font is soft and rounded. The subheading for one tab is "It starts with love."

The project is focused on story-telling. Sandra Bishop is the head of research for CSA, but her most recent contribution is a story about how in tenth grade she was moved to a higher-level English class because someone noticed her PSAT results. "Somehow, when I’d moved from junior high to high CURMUDGUCATION: How Is My Test PR Doing?: