Scholastic’s Commercialization of Classrooms Runs Much Deeper than Coal
Editor's Note: This blog post is written by Josh Golin, associate director of the Campaign for a Commercial-Free Childhood. His organization is leading the effort end Scholastic's "InSchool Marketing" of corporate and industry materials. You can sign their petition to add your support, or leave a note on Scholastic's Facebook wall.
For years, Scholastic has exploited its privileged position in schools to serve as Trojan horse for all sorts of inappropriate marketing. But a couple of weeks ago, the company got caught red-handed when a campaign led by CCFC and Rethinking Schools exposed the fact that the self-proclaimed “most trusted name in learning” was distributing one-sided teaching materials in schools paid for by the coal industry. After extensive protests by
