Big Education Ape: Advice to OUSD: Don’t sweat your reputation The Education Report

Monday, June 7, 2010

Advice to OUSD: Don’t sweat your reputation The Education Report

Advice to OUSD: Don’t sweat your reputation

By Katy Murphy
Monday, June 7th, 2010 at 2:41 pm in OUSD central office, community, enrollment,families
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From a marketing perspective, the Oakland school district should worry less about its overall reputation and more about how the community perceives its individual schools, MBA students from UC Berkeley concluded after reviewing the results of an online survey I posted on the blog in April.

About 300 people completed the survey, many of them with zip codes in the hills; the report’s authors acknowledged that the respondents weren’t representative of the city’s population.

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