CURMUDGUCATION: McKinsey's New Baloney Sales Pitch For Computerized Classroom

CURMUDGUCATION: McKinsey's New Baloney Sales Pitch For Computerized Classroom

McKinsey's New Baloney Sales Pitch For Computerized Classroom

McKinsey is the 800 pound gorilla of consulting, a behemoth with their own set of values about how to drag everything into MarketWorld (I recommend Anand Giridharadas's Winners Take All for a closer look at how that world looks). They have occasionally dipped their toes into the world of education because, hey, there's a lot of money in that pool. One notable adventure was their plan for re-structuring the Boston school system, which was mostly about cutting all manner of expenses, like, you know, food for the students. They also like to make the occasional bad argument for heavy duty data analytics.

Of course, the Hot New market in education is computerizing the classroom. It's got everything-- more opportunities to sell both hardware and software as well as cutting back the money spent on those classroom meat widgets with their expensive teaching degrees. The main thrust of the computerized classroom has been Personalized [sic] Learning (powered by super-duper AI), but Jill Barshay at Hechinger Report captures in one neat, understated paragraph why that is not living up to entrepreneurial expectations:

For much of the previous decade, advocates of education technology imagined a classroom where computer algorithms would differentiate instruction for each student, delivering just the right lessons at the right time, like a personal tutor. The evidence that students learn better this way has not been strong and, instead, we’re reading reports that technology use at school sometimes hurts student achievement.

God bless Barshay for writing "computer algorithm" instead of Artificial Intelligence.

But you see the problem-- it's going to be hard to market this stuff if it doesn't really work. What's a CONTINUE READING: CURMUDGUCATION: McKinsey's New Baloney Sales Pitch For Computerized Classroom