Friday, March 14, 2014

Big Business Targets Common Core's Band of Mothers

Big Business Targets Common Core's Band of Mothers:



Big Business Targets Common Core’s Band of Mothers



The powerful strike back against those who dare question Common Core.




The special interests behind national curriculum and testing mandates are pouring millions into public relations and lobbying this spring after parents across the country began to oppose and destabilize their big project. Friday, Politico reported that the Business Roundtable and Chamber of Commerce are buying pricey ads on Fox News and mobilizing their state chapters to keep lawmakers in line. The same day, Bill Gates joined George Stephanopoulos to continue branding the Common Core mandates as a catalyst for improving U.S. education. Gates has joined with left-leaning philanthropies on a communications push worth more than $2.35 million.
Even the federal government is in the game. Through the Common Core testing organizations it exclusively funds, the feds spend at least $9.9 million to promote Common Core, largely through locating teachers who like the project and training them as spokespeople. The Fox News ads will also feature teachers, since focus groups have found them to be well-received pitch-men.
Since January 1, lawmakers in at least 23 states have proposed to amend or repeal Common Core. This spring’s state legislative sessions mark the last real chance to ditch it, so the battle has escalated.
This fall, federally funded and controlled Common Core tests are slated to roll out and essentially cement it (until the next big thing). These tests and their corresponding curriculum mandates will influence almost everything about most American schools: teacher evaluations, textbooks, learning software, school funding, even student grades. In 2013, most parents and teachers first met Common Core. Some began to complain about federal overreach, lack of public debate, pilot test questions and 
 


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