Commercial break for LAUSD?
SPONSORS: Cash-strapped district weighs advertising, but opponents say it's not appropriate on campuses.
Posted: 12/12/2010 03:32:20 AM PST
Updated: 12/12/2010 03:34:13 AM PST
Soon, Los Angeles Unified students could be playing football on a Nike Field or punching keyboards in a Dell Computer Lab.
But it's safe to say they won't be dining at a Coca-Cola Cafe.
Faced with crippling budget cuts, L.A. Unified is looking at joining other cash-strapped districts nationwide that have turned to corporate sponsors to raise money.
School board members Tuesday will consider loosening the district's ban on corporate advertising and sponsorship on campuses. The plan could raise $18 million a year - money that would go directly to athletic programs and extracurricular activities that face the chopping block.
"At a time when we're broke, it doesn't make sense to not look at corporate branding and sponsorship as a