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Wednesday, June 16, 2010

Eduflack: Social Media Failure in Our School Districts

Eduflack: Social Media Failure in Our School Districts

Social Media Failure in Our School Districts

By now, we've all heard the concerns about social media in the K-12 setting. The fears of teachers revealing their personal lives of Facebook. The worry of what can be accessed and posted on YouTube, revealing the good, bad, and ugly of the 21st century classroom. Even ongoing tweets about both policy and practice in the classroom or the central office. The concern has grown so significant that many school districts have policies banning the use of social media, even erecting firewalls to ban access to sites like Facebook, YouTube, and Twitter with LEA computers or through LEA-based Internet connections.

Last month, Eduflack wrote on edreformer.com about current disintermediation efforts. The concept is a simple one. Rather than work exclusively through the traditional media, hoping they can offer a complete and balanced story, more and more folks are doing the storytelling themselves. Using blogs, Facebook, YouTube, and the like, they cut out the media "middle man" and get the story directly to those stakeholders who need it most. The Obama Administration has been particularly adept at the practice, using the powers of the Internet and social media to build lasting dialogues on the issues of the day.