CURMUDGUCATION: Common Core: Victim of Inadequate PR?

CURMUDGUCATION: Common Core: Victim of Inadequate PR?:

Common Core: Victim of Inadequate PR?

We've often heard that poor old Common Core was a swell thing that fell victim to bad implementation. But over at EdSource yesterday, Pat Reilly identified a different culprit.

Messages, backed up with data and brought to life through emotive language, are fundamental to changing minds in the 21st century. Yet too often, education advocacy is stopped in its tracks because critical concepts aren’t delivered with a strong message, leaving them misunderstood at best and politicized at worse.

See where we're headed? Common Core was the victim of poorly done PR.

A phrase meaningless on its own, Common Core became an easy target for misinformation because no one invested resources to determine the best terminology to bring the Common Core’s important purpose to life.

Well, hey. That's just.... not entirely wrong.

Contrast the Core with No Child Left Behind, a combination program title and marketing slogan that encompassed a whole mass of policies and rules under a single roof that was short, pithy, and pre-empted disagreement (Oh, you don't like this. So tell us-- which children exactly do you intend to leave behind?).

But what the heck was Common Core, ever? It was presented as standards, but described (every state will be on the same page) like curricular scope and sequence. It would come hand in hand with tests to show that everyone was on point, right up until the point that tests turned into a kryptonite tar baby and everyone scrambled to claim the tests and the Core were two different things. Maybe, CURMUDGUCATION: Common Core: Victim of Inadequate PR?: