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Monday, August 25, 2014

Petrilli’s New PR Common Core Campaign. How’s That Working? | Missouri Education Watchdog

Petrilli’s New PR Common Core Campaign. How’s That Working? | Missouri Education Watchdog:



Petrilli’s New PR Common Core Campaign. How’s That Working?

petrilli PR nightmare 2Michael Petrilli recently announced the Common Core advocates needed to change their marketing push for the privately owned/copyrighted standards for public schools and be more ‘emotional’.  From Politico and Moms winning the Common Core war:
…backed with fresh funding from philanthropic supporters, including a $10.3 million grant awarded in May from the Bill & Melinda Gates Foundation, supporters are gearing up for a major reboot of the Common Core campaign.
“We’ve been fighting emotion with talking points, and it doesn’t work,” said Mike Petrilli, executive vice president of the Fordham Institute, a leading supporter of the standards. “There’s got to be a way to get more emotional with our arguments if we want to win this thing. That means we have a lot more work to do.”


The “emotion” Petrilli advocates is manufactured as part of an advertising campaign. Indeed, Petrilli-concocted “emotional arguments” will be entirely void of any firsthand connection to the public school classroom upon which CCSS is intended to be imposed.
Petrilli thinks in a tank. He does not teach in a classroom.
From his position as CCSS promoter external to the classroom, in his July 31, 2014, post, Petrilli lists what he considers to be “legitimate concerns” regarding CCSS.
He lists three (federal role; standards aren’t perfect; confusing, convoluted textbooks).
He chooses not to address the fact that CCSS “success” rests wholly upon ideology and theory.
He does not mention that CCSS is assumed to work– nothing more.
Never tested. Assumed to work. Called “not perfect” by Petrilli, yet the CCSS website sells CCSS as The Solution:
To ensure all students are ready for success after high school, the Common Core State Standards establish clear, consistent guidelines for what every student should know and be able to do in math and English language arts from kindergarten through 12thgrade[Emphasis added.]
Petrilli notes that some schools might “interpret” CCSS  as a “ceiling” rather than a “floor.”
I challenge Petrilli to demonstrate how such “interpretation” should play out. If CCSS is Petrilli’s New PR Common Core Campaign. How’s That Working? | Missouri Education Watchdog: