More interpersonal nastiness than usual
More interpersonal nastiness than usual, and the increased burden of expensive and time-consuming marketing tasks, are the human costs that school choice and competition have brought to real people in communities. This business-model practice helps to disintegrate intact, positive, community relationships which have been built up over time. I have yet to see how the milieu of increased competition between parents and schools is helping any children.
For families and their kids who have been in elementary school together and have established themselves as a community, the looming decision about middle school pits them against one another and breaks them up into factions. This happens in as early as the fourth and fifth grades, and again a few years later when middle-school families are under pressure to make their high school decision.
During the process, an unspoken-about tension builds up between parents and kids. People who once were collaborators on the same “team” increasingly find themselves judging each other. They repeatedly justify and emotionally defend their decisions, to both themselves and to each other. Parents and kids start to break their ties and actually become opponents who start sniffing each other out.
