Group Presses for Safeguards on the Personal Data of Schoolchildren
By NATASHA SINGER
Published: October 13, 2013
A leading children’s advocacy group is challenging the educational technology software industry, an estimated $8 billion market, to develop national safeguards for the personal data collected about students from kindergarten through high school.
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In a letter sent last week to 16 educational technology vendors — including Google Apps for Education, Samsung School, Scholastic and Pearson Schoolnet — Common Sense Media, an advocacy group in San Francisco that rates children’s videos and apps for age appropriateness, urged the industry to use student data only for educational purposes, and not for marketing products to children or their families.
“We believe in the power of education technology, used wisely, to transform learning,”
