All Things Education: The Common Condescension

All Things Education: The Common Condescension:

The Common Condescension

Politico had a particularly agitating article about the Common Core out yesterday entitled, "Moms winning the Common Core war."

First  of all "war"? I am about to declare war on writers of ridiculous headlines. . .

Anyway, to get to the content of the article. Basically, Common Core advocates have decided that they need a new PR strategy:

Supporters of the Common Core academic standards have spent big this past year to persuade wavering state legislators to stick with the new guidelines for math and language arts instruction. Given the firestorm of opposition that took them by surprise, they consider it a victory that just five states, so far, have taken steps to back out. 

But in a series of strategy sessions in recent months, top promoters of the standards have concluded they’re losing the broader public debate — and need to devise better PR.

Granted there is plenty of misinformation surrounding this debate, and there are plenty of people who are misinformed, but this approach is maddening. It's the same reformy solution to disagreement and dissent that we've witnessed for nearly a decade, i.e., there's nothing wrong with the substance of our reforms, it's just the style with which they're presented. Or, to use business parlance, there's nothing wrong with our product, we just need to sell/market it better. 

The contempt is just dripping:

“The Common Core message so far has been a head message. We’ve done a good job talking about facts and figures. But we need to move 18 inches south and start talking about a heart message,” said Wes Farno, executive director of the Higher State Standards Partnership, a coalition supported by the U.S. Chamber of Commerce and the Business Roundtable.

And,

“We’re so good at all our statistics and data and rational arguments … [but] emotion is what gets people feeling passionate,” Oldham said. “It may not be the most comfortable place for the business community … [but] we need to get better at doing it.”

People who criticize the Common Core are just emotional. We have to speak emotional back to them. Here we've been giving them the facts and well, I'll be! That doesn't work. Those emotional people, the are too simple-minded to handle All Things Education: The Common Condescension: