A Note About Marketing
Our research, marketing and brand-building tools help clients navigate to their desired destinations every step of the way. - Loran Marketing
Listen, parents. If you find yourself being shunted off into a room to talk to a marketing person about keeping your neighborhood school closing, the thing you have to remember is this:
You're not the client. You're the obstacle the client has to overcome. All of your complaints, your concerns, your from-the-heart advocacy for a concept that suburban people take for granted---- that's all being distilled into themes, patterns, and hot-button words so that the client, Rahm Emanuel, can persuade you that he's your daddy and that you need him.
Marketing people can be very, very good at what they do. Marketing people pull things out of the fire even when
