Univision Communications Inc., the leading media company serving Hispanic America, today unveiled the second phase of its highly successful, multi-platform education initiative, Es El Momento (The Moment is Now). The initiative’s second phase highlights the importance of children having role models in their lives, encouraging parents to teach by example and instill in their children the importance of education, as the key to their success.
“Es El Momento’s second phase illustrates the inspirational journey of Hispanic individuals who were given the support and motivation needed to follow their dreams and aspirations. The campaign further underscores the importance of engagement and parents’ and role models’ presence in their children’s lives to ensure academic achievement,” said Joe Uva, president and CEO of Univision Communications Inc. “The continued success of Latino youth is critical to our country’s economic success and at Univision we are committed to playing our part to ensure we provide Hispanic families with access to the tools and resources needed to succeed.”
“We believe that education is the key to opportunity,” said Melinda Gates, co-chair of the Bill & Melinda Gates Foundation. “Our partnership with Univision is critical to spurring the conversation about the need for all students to graduate high school prepared for college and completion of a degree beyond high school. As Univision continues to be one of the most trusted sources of information for its viewers, we have confidence the second year of the
Univision Launches 2nd Phase of Education Initiative: Es El Momento
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