Moms winning the Common Core warmillions have proved no match for the moms. | AP Photo
Supporters of the Common Core academic standards have spent big this past year to persuade wavering state legislators to stick with the new guidelines for math and language arts instruction. Given the firestorm of opposition that took them by surprise, they consider it a victory that just five states, so far, have taken steps to back out.
Continue ReadingBut in a series of strategy sessions in recent months, top promoters of the standards have concluded they’re losing the broader public debate — and need to devise better PR.
Consider: Conservative commentators Glenn Beck and Michelle Malkin held a crackling town hall meeting last week describing the Common Core as a threat to local control of education. The two-hour event was simulcast in 700 movie theaters nationwide and will be rebroadcast Tuesday night in more than 500.
About 10,000 aspiring activists have since downloaded Beck’s “action plan” for defeating the standards. Beck’s slogan, “We will not conform,” is still echoing on Twitter. FreedomWorks, the tea party group that co-sponsored the event, is planning Skype chats to hash out tactics with local activists inspired by the evening.
The response from Common Core backers?
A pair of sedate videos featuring three former Republican governors — one of whom has been out of office for 11 years — sitting in front of a gray backdrop, eyes fixed on a point slightly off camera as they cycled through familiar talking points. And a news release offering quotes from standards supporters, including a fifth-grade teacher in rural Colorado and a Pentecostal preacher from Virginia.
Neither seemed likely to set social media ablaze.
So, backed with fresh funding from philanthropic supporters, including a $10.3 million grant awarded in May from the Bill & Melinda Gates Foundation, supporters are gearing up for a
Read more: http://www.politico.com/story/2014/07/the-common-core-pr-war-109460.html#ixzz38sHW5Kxp
