A handful of Common Core text/testing publishers buying up everything in sight
Captive audience marketing to kids on Channel 1 |
Channel One News, founded in 1989 by school privatizer and captive-audience marketing guru Chris Whittle, produces daily news programs along with paid ads that are broadcast to nearly 5 million students in upper-elementary, middle, and high schools across the United States. The shows are delivered online and via satellite. On April 17, Channel One News devoted nearly one third of its program to a “news story” about the U.S. Army.
Adding the video-production capabilities of Channel One to the publishing company will help it market its Go Math! program.
From Channel One's vantage point, the acquisition will mean the digital-content company "can leverage HMH's leading K-12 market position and its deep relationships with school districts across the U.S. to offer innovative digital content and resources on an evenSchooling in the Ownership Society: A handful of Common Core text/testing publishers buying up everything in sight: