Which side are you on?
This was a long, hard, slog of a campaign in California, even without there being a contest at the top of the ticket. Winning on 30 and defeating 32 was not done by magic, or by throwing money into a media campaign, it was done one phone call at a time. If you were one of the 500-700 teachers and education supporters that I called (and I was not even one of the most productive callers at my local), I’m sorry I interrupted your dinner, but phone calls are how elections like this are won. People glance at mailers, and toss them in the recycling. DVR/TIVO technology is making tv less important. Human contact is how we get the job done. Just as it was on the top of the ticket.