Chris Christie's Pepsi problem
By Ezra Klein
In 1975, Pepsi unleashed "the Pepsi Challenge," a blind taste test where subjects threw back an ounce of each beverage and reported back on their favorite. Their favorite was Pepsi.
You already know what happened next: Coca-Cola developed a more Pepsi-like product called "New Coke." America rejected New Coke. Coke came back with "Coca-Cola Classic." America celebrated the restoration of the country's carbonated identity, and Coca-Cola's disastrous decision ended up entrenching its original product.
Behind all this was a problem with the Pepsi Challenge. People liked Pepsi more in small increments. They liked Coca-Cola more when they had to drink a can of the stuff. And this, I think, is going to prove a
