Ed Reform Propaganda Machine Goes into Overdrive
Well now this is just plain creepy.
In 2012, the Vermont based, Nellie Mae Education Foundation-funded Partnership for Change developed a one-year, 125k dollar communications plan for the Winooski-Burlington School Districts in Vermont to sell an idea for which there is no sound supporting research.
Using tactics developed by FrameWorks Institute (also with funding from Nellie Mae), the communications plan uses strategic messaging – including sample talking points, opinion editorials, a speech/PowerPoint presentations, letters to the editor, and even a template sermon for the faith community – to generate public buy-in for the corporate-driven theory of education known as “personalized,” “competency-based,” or “student-centered” learning.
“Over time, we will put flesh on this narrative, adapt it for various audiences and time frames, and spread it across the community such that it eventually becomes second nature to the citizens of Winooski-Burlington,” the document states.
According to the plan: “Designated messengers, including superintendents, will give PowerPoint presentations to various groups (e.g., Kiwanis, Rotary, Chamber of Commerce) about the Partnership for Change and its implementation.”
The plan even includes a master calendar of local school and community events to help “the team” to help “identify potential opportunities for carrying the message and building public Ed Reform Propaganda Machine Goes into Overdrive – Save Maine Schools: