How Much Does Good Press Cost?
That issue was essentially at the heart of quite a bit of protracted debate on New Business Item 1.
The original resolution would have directed the National Education Association to prepare and launch a major public relations strategy to "revive public confidence" in public schools. Major media buys put the cost of such a campaign at $52 million, or over a third of the NEA's current operating budget.
"It costs money to put this message out," NEA President Dennis Van Roekel said. "It is not, 'Write it, and they
The original resolution would have directed the National Education Association to prepare and launch a major public relations strategy to "revive public confidence" in public schools. Major media buys put the cost of such a campaign at $52 million, or over a third of the NEA's current operating budget.
"It costs money to put this message out," NEA President Dennis Van Roekel said. "It is not, 'Write it, and they
