Cash-strapped California schools seek commercial sponsors to raise funds -- latimes.com:
"As strapped schools open across California, educators are turning to outside sources like never before in an attempt to ease the effects of multibillion-dollar cuts, giving rise to the new three Rs: retailing, raising money and recouping budgets.
Los Angeles Unified School District officials are courting the city's professional sports teams to blunt cuts to athletics programs. Beverly Hills trustees are considering logo T-shirts, hats and other apparel, counting on teenagers to snap up the merchandise because of the city's celebrity and the popularity of television's 'Beverly Hills, 90210.' San Diego County educators are selling the naming rights to two sixth-grade science camps. South Pasadena officials are wooing Hollywood producers to film TV shows at district headquarters."
"As strapped schools open across California, educators are turning to outside sources like never before in an attempt to ease the effects of multibillion-dollar cuts, giving rise to the new three Rs: retailing, raising money and recouping budgets.
Los Angeles Unified School District officials are courting the city's professional sports teams to blunt cuts to athletics programs. Beverly Hills trustees are considering logo T-shirts, hats and other apparel, counting on teenagers to snap up the merchandise because of the city's celebrity and the popularity of television's 'Beverly Hills, 90210.' San Diego County educators are selling the naming rights to two sixth-grade science camps. South Pasadena officials are wooing Hollywood producers to film TV shows at district headquarters."
