What's Really up With Online Study Scholarships? -- baltimoresun.com:
"DEAR JOYCE: I must have landed on an Internet marketing list, because I receive so many e-mails pitching my chances to win a scholarship to an online college. Like: 'Hey, mom, apply for a full-tuition scholarship, earn your degree and have a career!' Are these scholarships for real? -- B.R.
A few people will win these scholarships, but the advertised financial-aid awards are really hooks cast by companies in the lead-aggregation industry. They're marketing ploys.
Notice that virtually all the schools offering these scholarships are for-profit colleges. Higher-education experts tell me that on average, online for-profit colleges cost three times more than online nonprofit colleges."
Here' the inside story. Lead-generating marketers require scholarship seekers to provide their personal information on a scholarship application -- in reality, a "lead form." The marketers aggregate the forms and sell them to participating schools at a price of up to $100 per qualified lead. It's little wonder that you're receiving so many scholarship pitches.The next step happens when scholarship hopefuls are contacted by sales reps under the guise of following up on a "scholarship application."
"DEAR JOYCE: I must have landed on an Internet marketing list, because I receive so many e-mails pitching my chances to win a scholarship to an online college. Like: 'Hey, mom, apply for a full-tuition scholarship, earn your degree and have a career!' Are these scholarships for real? -- B.R.
A few people will win these scholarships, but the advertised financial-aid awards are really hooks cast by companies in the lead-aggregation industry. They're marketing ploys.
Notice that virtually all the schools offering these scholarships are for-profit colleges. Higher-education experts tell me that on average, online for-profit colleges cost three times more than online nonprofit colleges."
Here' the inside story. Lead-generating marketers require scholarship seekers to provide their personal information on a scholarship application -- in reality, a "lead form." The marketers aggregate the forms and sell them to participating schools at a price of up to $100 per qualified lead. It's little wonder that you're receiving so many scholarship pitches.The next step happens when scholarship hopefuls are contacted by sales reps under the guise of following up on a "scholarship application."
