Communication and Engagement Pave the Way to School Success
By Rich Bagin, APR, Executive Director of the National School Public Relations Association (NSPRA)
Years ago the National School Public Relations Association (NSPRA) offered a guidebook entitled Making and Marketing Your School as a School of Choice. This was even before the charter movement, open enrollment, vouchers, and the home schooling surge began nibbling at the enrollment of our public schools.
Even then, principals and superintendents saw the need to better identify and define the attributes of their schools. They realized that it was their job to make sure parents knew and understood the benefits and values that their schools could provide for their children and communities. They also realized it was their job to collaborate with parents groups and others to assess their strengths and weaknesses and then set an action plan to improve those areas that needed more attention. By coming together, they realized how their schools were working to improve and why the collaborative climate made their schools a school of choice in
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Years ago the National School Public Relations Association (NSPRA) offered a guidebook entitled Making and Marketing Your School as a School of Choice. This was even before the charter movement, open enrollment, vouchers, and the home schooling surge began nibbling at the enrollment of our public schools.Even then, principals and superintendents saw the need to better identify and define the attributes of their schools. They realized that it was their job to make sure parents knew and understood the benefits and values that their schools could provide for their children and communities. They also realized it was their job to collaborate with parents groups and others to assess their strengths and weaknesses and then set an action plan to improve those areas that needed more attention. By coming together, they realized how their schools were working to improve and why the collaborative climate made their schools a school of choice in
read more
