A Retro-Rocketship to the Future: Corporate Education Reform Blasts Off in Silicon Valley
Education, MediaNov 18, 2011Rocketship is blasting off in Silicon Valley, with great fanfare – and no, it’s not a new tech start up, propelled by the genius of another 22-year old wunderkind who has invented the latest, most innovative way to virally spread videos of silly cats playing pianos. Yet, looking at the applauding coverage of Rocketship, you’d be hard-pressed to not think you’re watching a business profile of a rising star: Rocketship’s facilities are freshly-designed, modernized, and color-coordinated, the team members enthusiastic (and color-coordinated), and team leaders (managers) use the words “innovation” and “leveraging” at least once per well-polished, color-coordinated sentence. That, and it has a stellar brand name – Rocketship – which sounds both innovative and familiar, reaching towards the future, while at the same time, harkening back to childhood fantasy, creating the sort of futuristic nostalgia that could only
