SOPIPA Goes Into Affect January 2016 with Loopholes
The endless data gathering on up-and-coming American voters continues with very little to slow it down. I think it is important to use that term rather than students, because that is part of the end game. We have a monster trying to recreate its master, a government trying to form the future voters who will select and supply it.
Yesterday we wrote about the federal government’s plan to collect data on families to “guide” child rearing in America. (Reminder that today 1-4-16 is the last day to provide comments on that pending regulation.) Some people have commented to us that they aren’t worried about that because they don’t provide the data themselves, as if that will stop the government’s collection. They will find other ways to get that data without your informed participation (e.g. your obstetrician, dentist, guidance counselor, DHS gun permits, FAFSA forms, local library, ADHD prescription provider etc.) There’s more than one way to enter the data mine and private companies know that too.
The Student Online Personal Information Protection Act (SOPIPA) went into affect January 1, 2016. The law prohibits an educational service provider such as Google Apps For Education (GAFE) from engaging in targeted advertising on its own website or any other website “when the targeting of the advertising is based upon any information, including covered information and persistent unique identifiers, that the operator has acquired” from a student’s use of the website. Thus when your child logs in with their student ID at school, none of the data gathered from his/her use of GAFE may be used to create a profile of your child in order to target advertising to him/her.
Lest you think SOPIPA has your privacy concerns addressed, you should understand the rather large loophole contained in the law that lets SOPIPA Goes Into Affect January 2016 with Loopholes – Missouri Education Watchdog:
