Apple, Textbooks and the Education-Industrial Complex
Apple has certainly come a long way as the corporate insurgent (capturing the imagination of my kids and many of their peers) challenging and now outperforming “the man” Microsoft of the computer industry. Of course, Apple has sought brand loyalty from the younger generation for years by marketing their computers to schools, to put them in front of all those young consumers cloistered in those educational venues. The late Steve Job’s company has also advanced their brand by playing the insurgent in the music business, challenging the traditional marketing practices of a moribund music industry with their
