PARENTS QUESTION COLLEGE BOARD’S USE OF STUDENT DATA
Is College Board allowing third party advertisers, keystroke loggers, and behavioral analytics to track students? “Recording everything they do?”
With the move to online learning, many parents are asking edtech companies, “What are you doing with my child’s data?” That seems a reasonable question. As a parent myself, I have wondered how the College Board uses and monetizes students’ data. Similar to a recent investigation by Consumer Reports, I recently discovered that College Board allows third parties such as Facebook and advertisers such as Adobe Marketing, Google Ads, Bing Ads, Yahoo and more to track users on multiple College Board websites. However, in addition to these ad trackers, I documented where the College Board apparently utilized hidden analytics tools, including one that records everything a user does on a website and offers keystroke logging and “behavior tag” analysis of users. I also discovered that College Board apparently required typing samples from students, asked students to give College Board an unlimited right to use their AP written and oral responses, and College Board changed their AP Terms of Service after students agreed to them in Fall of 2019. I wonder how many parents or students know this about College Board.
The College Board, a signatory to the Student Privacy Pledge which promises not to sell students’ personal data for behavioral advertising and promises to only disclose data for educational purposes, is also the owner of the PSAT, SAT, and Advanced CONTINUE READING: Parents question College Board’s use of student data | Parent Coalition for Student Privacy
