Wednesday, March 24, 2021

Maurice Cunningham: The Marketing of the “National Parents Union” | Diane Ravitch's blog

Maurice Cunningham: The Marketing of the “National Parents Union” | Diane Ravitch's blog
Maurice Cunningham: The Marketing of the “National Parents Union” 



Maurice Cunningham watches the flow of “Dark Money” into the privatization of public funding for schools. A professor of political science, he has recently followed the money trail of the “National Parents Union,” which he points out is neither “national,” nor “parents,” nor a “union.”

NPU markets itself as if it were a “grassroots” group, but it is funded by the Walton Family Foundation and Charles Koch and enjoys the high-priced assistance of Mercury Communications LLP to get its anti-public school, anti-union message into the national media. Mercury currently represents Teach for America and at one time represented Eva Moskowitz (who fired them).

With this expensive marketing, NPU presents itself as an authentic voice of parents.

Cunningham writes:

Here’s an example of the coverage from the New York Times: “National Parents Union, a collection of 200 advocacy organizations across 50 states representing parents from communities of color.” But there is no CONTINUE READING: Maurice Cunningham: The Marketing of the “National Parents Union” | Diane Ravitch's blog