Monday, February 7, 2011

AOL to purchase Huffington Post - Feb. 7, 2011

AOL to purchase Huffington Post - Feb. 7, 2011

AOL acquires Huffington Post

By CNN Wire staff


NEW YORK (CNNMoney) -- AOL, the online media company that has recently snatched several smaller content firms, has agreed to purchase news blog service The Huffington Post for $315 million, the two companies announced Monday.

The companies said Arianna Huffington, The Huffington Post's co-founder and editor-in-chief, will be named president and editor-in-chief of The Huffington Post Media Group, which will include all Huffington Post and AOL content.

Huffington Post is known for its political coverage, with a left-of-center bent, as well as blogging about sports, entertainment and local news in selective markets.

Arianna Huffington told CNN's Christine Romans in an e-mail message that her blog has 26 million unique visitors a month, a Web traffic measurement used by marketers.