Wednesday, November 11, 2009

Iraq and Afghanistan Veterans of America (IAVA)




We've Got Your Back



One year ago, it started with a handshake. Last Veterans Day, in partnership with the Ad Council, we launched a nationwide campaign to welcome veterans home, featuring TV, radio, print, online and outdoor ads. At the campaign's core was the first and only online social network exclusively for veterans of Iraq and Afghanistan- a real-life version of the handshake featured in the TV ads.
Today, we're taking it to the next level.
We're premiering a new PSA on IAVA's Facebook fan page. Visit http://www.facebook.com/IAVA.orgto be among the first to see it.
This entire campaign is based on the generosity of media outlets across the country- IAVA doesn't pay a dime. So all of those ads you've seen over the past year- on CNN or MTV, in local papers, or on bus shelters- are the result of someone pitching in to support our efforts. And there's much more to come.

Want to be the first to see the new ad?
Visit http://www.facebook.com/IAVA.orgto become a fan of IAVA on Facebook.
Along with a new PSA, we've also made improvements to the community, now found on our homepage at http://www.iava.org/.
It's easier than ever for veterans of Iraq and Afghanistan to join and find resources to help with transitioning home.
Visit http://www.facebook.com/IAVA.orgto watch the ad and be sure to share it with your friends and family. Let's show every veteran in America that we've got their back.
Thank you for standing with us, and Happy Veterans Day.