“Once I called Miami City Hall a “bribe factory,” and another time described Tallahassee as a “festival of whores.” Too subtle? Possibly.” – Carl Hiaasen
An interesting event occurred Last Friday, MNPS announced its new literacy initiative, Literacy Re-imagined. A more appropriate title would have been, Literacy Rebranded. Rest assured there was nothing here that constituted a re-imagining, in fact, almost everything covered was a retread of past efforts.
The timing of the event was equally suspect.
The event took place at a time that is typically referred to as the “Friday news dump”. Politicians use Friday afternoons to drop information that they don’t feel like talking about. The thinking being that on Fridays people’s minds are already focused on the weekend. Meaning pass over their head unnoticed. Also, most of the staff is out of the office, so any follow-up questions will have to wait until Monday. The hope being, that by then people will have lost interest or something of greater interest came along. Holiday weekends are even more helpful for this tactic.
I would argue that 12:30 on a Friday before Spring Break is not the ideal time to announce the beginning of a “brand new era” unless you didn’t want a whole bunch of people heralding that moment. This school year has been the hardest one in my memory. For parents, teachers, and CONTINUE READING: RE-IMAGINATION, OR JUST REBRANDING – Dad Gone Wild